SaaS Metrics

The metrics VCs actually ask for.

A working glossary of the operating metrics that show up in every board deck, due-diligence memo and SaaS update — illustrated with dummy data.

Filters

All charts & stats below reflect the selected region and funding stage.

01 — Growth

Top-line momentum

ARR, growth rate and pipeline efficiency. The first thing every investor scans.

ARR

$14.5M

End of period

YoY ARR Growth

220%

Trailing 12 months

MoM Growth

11%

Trailing 3 months

New ARR / Quarter

$2.66M

Last quarter

Revenue health — ARR, NRR & churn

$M ARR · % NRR · $k churn

Source · Internal · dummy data

New ARR composition

$M · new vs expansion vs churn

Source · Internal · dummy data

02 — Retention

Do customers stay and expand?

Net Revenue Retention is the single best signal of product-market fit at scale.

Gross Revenue Retention

91%

Trailing 12 months

Net Revenue Retention

121%

Best-in-class > 120%

Logo Churn (annual)

Mid-market cohort

Quick Ratio

4.2

(New + Expansion) / Churn

Cohort retention curves

Source · Internal · dummy data

Net dollar retention by cohort

indexed to 100 at signup

Source · Internal · dummy data

03 — Unit economics

Is each customer worth more than they cost?

CAC, LTV and payback decide whether growth is healthy or just expensive.

CAC

$10.1k

Blended, last quarter

LTV

$51.9k

Gross margin adjusted

LTV / CAC

5.0x

Healthy > 3x

CAC Payback

13 mo

Target < 18 months

CAC vs LTV by segment

Source · Internal · dummy data

CAC payback trend

months

Source · Internal · dummy data

04 — Efficiency

How much growth per dollar burned?

Magic Number, Burn Multiple and Rule of 40 reframe growth in capital terms.

Magic Number

1.2

≥ 1.0 = scale sales

Burn Multiple

0.8

Net burn / Net new ARR

Rule of 40

48%

Growth + FCF margin

Gross Margin

78%

Software-typical 75–85%

Quarterly burn vs. new revenue

Source · Internal · dummy data

Rule of 40 trajectory

growth + FCF margin

Source · Internal · dummy data

You vs. top-quartile benchmark

indexed, top-quartile = 100

Source · Internal · dummy data

05 — Sales & GTM

Is the funnel converting?

Pipeline coverage, win-rates and quota attainment tell you if the GTM engine is real.

Pipeline Coverage

3.4x

Pipeline / quarterly target

Win Rate

27%

Stage 2 → closed-won

Avg Sales Cycle

62 days

Stage-typical

Quota Attainment

71%

% of reps at ≥ 80% quota

GTM funnel

last quarter

Source · Internal · dummy data

ARR per rep

$k annualized

Source · Internal · dummy data

06 — Cash & runway

How long can you go?

The metrics every board scans first when the market turns.

Cash on hand

$32.2M

End of period

Net burn / mo

$1.26M

Trailing 3 months

Runway

27 mo

At current burn

Default Alive?

Yes

Profitable before cash-out

Cash balance & monthly burn

$M cash · $M burn

Source · Internal · dummy data